Play with fonts. Yes, creators play with fonts.
Fonts are professionally known as Typography by graphic artists. Google says, Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed… In layman’s terms, the process of aligning the text presentably is typography. Typography is what brings the text to life.
If you are a creative designer, then this is for you.
When typography is used effectively, it may evoke the mood to enhance the branding of the business. The way a letter is carved is important in graphic designing and could be stylish as well as visually fascinating when applied properly.
The mission of a graphic designing project is said achieved when typography used matches the feeling of the design and style, which attracts the audience it had been made for. The results of a good web page depend on the balancing act of graphics and text. The correct choice of text color, font and size attracts the target audience.
Gary Hustwit, who explained the impact of trends in graphic design, typography, etc., in his Design Trilogy of documentaries records how fonts affect our everyday lives.
‘‘THE WORLD IS FULL OF BEAUTIFUL FONTS—CHOOSING THE RIGHT ONE FOR YOUR NEXT PROJECT CAN BE A DAUNTING TASK.” – Gary Hustwit.
When working with a printing agency, it is important to discuss fonts during the creative process. Such service is provided by Ardent Prints professionals, one of the top printing and branding services companies in Hyderabad.
After a good start by learning about a legend, here are some facts.
Facts that a ‘non-creative designer’ cannot believe.
Whenever typography is used as a form of artwork, it will not always need to be read; it may stimulate the attention of the reader and carry the message without having actually reading it.
Typefaces and Fonts – These two are the key elements in the typography, that are always been misunderstood to be the same. An easiest explanation, typeface is the parent, whereas, fonts are its children. For instance, Gotham is a typeface and 16pt Gotham bold is a font. Each font is unique and special, and they all share the same typeface name. Most of us (even with creative knowledge) use them interchangeably, the confusion aroused more when the naming conventions in our operating systems also refer to fonts rather than typefaces. Knowing the kinds of typefaces will give you a good foundation as you develop your digital presence.
At Ardent Prints, we integrate and create typography into our branding and graphic design projects, to learn more, visit http://www.ardentprints.net/
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